June 03, 2014

How Sweet It Is!

Description: A sugar-based waxing alternative
Main Pitch: "The first hair remover made just for your face"
Main Offer: $10 for a jar plus 24 strips, 12 applicators
Bonus: 2nd jar (just pay P&H)
Starring: Taylor Baldwin
Marketer: Top Dog
Website: www.BuyHowSweet.com
Prediction: Unlikely to succeed

This fails two of my SciMark Seven criteria. The product isn't different enough to get people's attention, at least in my opinion, and the category is crowded with brands that already have loyal customers.

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