Description: A light-up floor mat
Main Pitch: "The lights come on the moment your feet hit the floor"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Prediction: Unlikely to succeed
This strikes me as an impractical solution to the problems mentioned. More to the point, it has been tried twice before without success. The first attempt was Step 'N Shine in September of 2008 (No. 4 in this Weekly Round-Up). The second attempt was Night Bright Mat in December 2010 (No. 5 in this Weekly Round-Up).
Unless you are pitching a stuffed burger maker, the third time is never the charm.
One thing that isn't clear: Whether this is the first time a less-than-$20 price point has been tried. The 2008 product was two payments of $19.99, and the price of the 2010 product has been lost to memory.