Description: Light-up slippers
Main Pitch: "Soft, cozy, warm slippers that light up with each step you take"
Main Offer: $29.95 for a pair
Bonus: Free shipping
Marketer: Ontel
Producer: As Seen on Productions
Website: www.MyNiteBrites.com
Prediction: Likely to succeed
This is a cross between Stompeez and Glow Pets. Seems like a winner to me.
As long as the public and retailers continue to have an appetite for these items, I see no reason why Ontel can't keep going, year after year. They seem to have an endless supply of good ideas. The only real threat to the business is fratricide.
