November 12, 2013

New Column: Ask the Expert

I've been asked to write a new column for the folks over at AsSeenonTV.com titled, "Ask the Expert." Each post will answer a DRTV question in an advice-column style.

My inaugural column addresses a question I was recently asked by an agency account rep: "How do you know a product test has a shot at being successful?"

Click here to read my answer.

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