August 22, 2013

Luma Clear

Description: An light wand for acne
Main Pitch: "The minute you feel it, [the wand] will stop it, so you don't have to pop it"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Ontel
Prediction: On the fence

Given the success of high-tech light products such as no!no! Skin at $180, a value version of the idea would seem like a no-brainer. Or, to draw another connection, this could end up being to expensive acne light therapy what Telebrands' White Light was to expensive tooth-whitening light therapy.

That said, there is a serious credibility barrier here that even clinical versions of this technology must struggle to overcome. At $20, desperate acne sufferers might be willing to take the chance. Or they might require lots of social proof that can only be delivered in a Guthy-Renker style long-form show. We'll see.

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