September 23, 2011

White Light: Old Gold?

Current/Original Marketer Telebrands
Original Hit Year: 2005 (No. 20 on the JW Annual)
Prediction: On The Fence

I took the lazy way out on this one. It would require some real research to determine the answer to a key question governing the success or failure of this attempted revival: What was customer satifaction like with the original item? If it was high, then I see no reason why this one couldn't become a Phoenix. That is, unless the jig is up on the light gimmick. Whitening with light was much newer when this oringinally launched.

1 comment:

  1. The great before and afters have a disclaimer saying "dramatization." What does that mean?