July 18, 2013


Description: A dog toy
Main Pitch: "The stuffing-free toy with the silent squeaker that dogs hear but you don't"
Main Offer: $10 for the fox & raccoon
Bonus: Skunk & squirrel (just pay P&H)
Marketer: Lenfest
Website: www.BuyHushies.com
Prediction: Unlikely to succeed

I continue to believe Crazy Critters (aka Skinneeez) was an outlier ... frankly because I don't understand its DRTV success. (I also haven't seen a successful dog toy since it left the charts.) Additionally, there is something odd about a squeaker toy that doesn't squeak. And, last but not least, this pitch faces the 'selling the invisible' problem -- or, in this case, 'selling the inaudible.'

All of that said, if the stuffing-free dog toy is poised to make an 'Old Gold' style comeback (after just three years), this project is a plausible attempt.

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