July 08, 2013

Flea Circus

Description: A flea trap
Main Pitch: "Attracts fleas from as far away as 30 feet"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Website: www.BuyFleaCircus.com
Prediction: Unlikely to succeed

This is another bizarre item from Telebrands, so it must have some solid sales information behind it. I still can't see it working. For one thing, there are tons of solutions to the flea problem on the market -- to the point where this can no longer be a major issue for most pet owners. (The commercial recognizes as much, so it tries to make a weak argument about those solutions becoming less effective.)

Even if someone still had an unsolvable flea problem, a circus-themed solution is a very strange way to address it. The "bug glow light" inside is interesting, but I think the general idea of an indoor bug trap (no matter how you position it) is ultimately a solution in search of a problem.

On a side note, I continue to be amazed at the number of uses for sticky silicone. Not only can it remove lint and fur from your clothes, keep your rugs in place and mount your phone or GPS in your car, but it can also trap small insects? That is truly some incredible stuff!

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