May 16, 2013

Wrap Star

Description: A convertible garment
Main Pitch: "12 different looks in one spectacular design"
Main Offer: $19.99 for one in black
Bonus: 2nd one in black (just pay a separate fee)
Marketer: Telebrands
Producer: Monte-Brooks
Prediction: Unlikely to succeed

At the beginning of last year, Taylor Baldwin tried a similar item called Shamina. My opinion remains the same as it was then: This is a category with a poor history, and fashion items are always a total gamble.

If I'm right and this fails as well, it will be the third flop I've officially recorded (Flirty Wrap being the first). Sailors beware: This one could be another Siren in the making.

1 comment:

  1. There was also the "Infinity Dress" that was an infomercial that failed in the 1990's by National Media.