Description: A waffle cone maker
Main Pitch: "Create, bake and roll custom cones right on your stovetop"
Main Offer: $19.99 for one with recipe book, roller and ice cream scooper
Bonus: Double the offer (just pay P&H)
Starring: Marc Gill
Producer: The Schwartz Group
Prediction: On the fence
I love this creative (even though they put poor Marc in that funny hat), but I am not so sure about the product. Waffle cones are great, but I don't know that people want to make them at home. Seems pretty involved for your average Jane.
The category is also pretty 'iffy' these days. For every hit (most of them mediocre), there are many bombs. This could easily become another 1-in-50 category.
Finally, I should probably mention the similarity of this product to Allstar's new Perfect Pancake and Telebrands' Flip Jack (formerly Flip Flap aka the original Perfect Pancake), which could certainly confuse things (further) if this one rolls out.