April 18, 2013

Waffle Cone Fun Factory

Description: A waffle cone maker
Main Pitch: "Create, bake and roll custom cones right on your stovetop"
Main Offer: $19.99 for one with recipe book, roller and ice cream scooper
Bonus: Double the offer (just pay P&H)
Starring: Marc Gill
Producer: The Schwartz Group
Website: www.WaffleConeFunFactory.com
Prediction: On the fence

I love this creative (even though they put poor Marc in that funny hat), but I am not so sure about the product. Waffle cones are great, but I don't know that people want to make them at home. Seems pretty involved for your average Jane.

The category is also pretty 'iffy' these days. For every hit (most of them mediocre), there are many bombs. This could easily become another 1-in-50 category.

Finally, I should probably mention the similarity of this product to Allstar's new Perfect Pancake and Telebrands' Flip Jack (formerly Flip Flap aka the original Perfect Pancake), which could certainly confuse things (further) if this one rolls out.

1 comment:

  1. I just saw the infomercial for these and went to the website to order! I'm what some may call a nutrition freak and plan to make healthier preservative free cones for my family. However, the website asked me twice the quantity I wanted and I left it at 1 each time. Then it had two other add-ons which I declined. Next it went to a page saying my order was complete and had the same product listed twice at the 19.99 + 6.99 + another 6.99 for the "free" second one. So I had a total of 67.94.Under customer service they just list their name and no other information. So I am expecting to recieve 4 of these things plus the recipe books and scoops.

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