April 03, 2013

MicroTouch Switch Blade

Description: A 2-in-1 hair trimmer
Main Pitch: "It puts the power to groom from head to toe, and everywhere in between, right in the palm of your hand"
Main Offer: $19.99 for one with 3 snap-on guides
Bonus: 10-piece grooming kit (just pay S&H)
Marketer: IdeaVillage
Producer: Blue Moon Studios
Website: www.GetSwitchBlade.com
Prediction: Hit!

Predicting success for this item is a no-brainer based on three simple facts:

  1. The MicroTouch mini-trimmer, originally launched in 2003, is still selling so strong that it is topping charts 10 years later (e.g. see my True Top Spenders of 2012)
  3. In 2005, IdeaVillage had a solid DRTV hit with a product called Just-A-Trim (No. 27 on the JW Annual for that year), the features of which are now incorporated into this product
  5. IdeaVillage is one of the forward-looking brand extenders I wrote about recently, which means the company is committed to building its lines at retail -- and the Touch line is its strongest and oldest

You don't need a crystal ball to see that this one is definitely going to appear on the True Top Spenders list for 2013.

On a side note: I enjoyed the amusing opening to this commercial. Great attention-getter. Blue Moon has been experimenting with the format of late (the latest Finishing Touch Diamond commercial is another example), and I approve!

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