March 18, 2013

Steel New

Description: A scratch-removal kit for stainless steel
Main Pitch: "Brings your appliances back to like new"
Main Offer: $10 for one bottle
Bonus: 2nd bottle (just pay S&H)
Marketer: For Life Products
Producer: Hutton-Miller
Website: www.SteelNew.com
Prediction: N/A

This is basically the Rejuvenate concept applied to appliances. Actually, it appears there's already a stainless steel scratch remover under the Rejuvenate brand. Curious that they tested it without the brand.

In any case, I did not make a prediction here because it's clear from the appearance of Rejuvenate on my True Top Spenders of 2012 that For Life is employing a modern retail strategy that makes it difficult to predict what will roll out.

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