February 06, 2013

Clear TV

Description: A digital TV antenna
Main Pitch: "Why spend hundreds of dollars per year for cable and satellite-only channels when you can watch broadcast television for free?"
Main Offer: $19.95 for one
Bonus: None
Marketer: Tristar
Website: www.BuyClearTV.com
Prediction: Unlikely to succeed

This project should have been killed in a much earlier phase with the asking of a basic question: "Who is the target market for this product?" I can only come up with three answers:

  1. People too poor to afford basic cable (in which case, good luck running their credit cards)
  2.  
  3. People who only watch broadcast TV
  4.  
  5. People who are somewhere cables can't go (like on a boat in the Gulf of Mexico, as shown in this spot)

Market size is key in DR, and when you are patching together small groups in uncommon situations, you should move on to the next product idea.

12 comments:

  1. Very astute comments. Tristar is a pretty smart marketer, they may something that we do not?

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  2. Dude, are you serious? People to poor to afford basic cable? Don't you know that the people who cannot afford to pay for a million cable channels are the ones that have it. Look through the window in any housing projects or trailer parks. Wise people spend money wisely.

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    Replies
    1. Clear TV is a scam , could not pick up one clear channel.

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  3. I second that motion what anonymous replied! Not all of us who are medcally retired can afford such a luxury as cable/satellite tv! Why pay for extra when its free? Use common sense, dude!!

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  4. I third that motion! Rather a snide comment from Mr. Pine.

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  5. AMEN! I make a high salary, but hate over-paying for cable. I switched to Digital tuning and I have no regrets. Plenty to watch. I supplement with Amazon-on-demand when I want movies. I'm saving hundreds every month.

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  6. Where I live I have to use satellite. Even when I used antenna I never got much in. I plan to use this in my camper at night. I will try my house but doubt it will work. It's the bad part of living in a valley in the country. No regrets here, I have lived in this valley my whole life.

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  7. However its the same scam as Clear cast you have to be less than 20 miles from the transmitters with flat perfect line of site. Also they offer 2for 19 bucks. Cheap china junk. Just like Clear cast. Notice they use deceptive wording" Cable and Satellite Only are not received.. This is designed to confuse people. I believe they are trying to copy the real deal called DishTenna. You get up to 100 + channels and connects to 8 tvs.

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  8. I can afford it; but why pay for tv when you can watch for free or on the net. Huge waste of money paying for tv. By the way, we are both retired..... before 55!

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  9. I have to agree with all of you. I refuse to pay cable prices so I combine internet TV boxes and use an antenna for regular channel. The Hulu and Nextflex service provides for all the Viewing I want at a fraction of the cost. I think the reviewer is just a product hater. If that antenna gives me better reception then the one I have now, sure I would get it. At the price with a 60 day trail money back guarantee. I think I will try it, I just hate paying shipping charges. When you add it all up a good antenna is more expensive then the whole product offer. I am placing an order I just decided good commenting people.

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  10. Before you make the decision to buy this... go to http://antennaweb.org/ to see how many channels you will get in your area. In mine I would get 9, which 4 of them are PBS.

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  11. WILL NOT WORK IN WEST TX COUNTIES TOO FAR FROM ANY TOWERS WHEN YOU LIVE IN THE COUNTRY 20 + MILES FROM ANYWHERE

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