January 10, 2013

Sweep Easy

Description: A sweeper
Main Pitch: "The revolutionary 3-in-1 super sweeper that cleans everyday messes on any floor type"
Main Offer: $19.95 for one with Buffer Ball attachment
Bonus: 2nd one (just pay P&H)
Starring: Beau Rials
Website: www.BuySweepEasy.com
Prediction: Unlikely to succeed

Solid creative and pitch, but I don't like the product or the category. The problem the product solves is low on the problem scale, and the category is just so crowded these days. In fact, I'd be hard pressed to come up with a single example of a successful floor-care product in the last few years -- at least from short-form DRTV.

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