January 14, 2013

Perfect Fit Headphones

Description: Memory foam headphones
Main Pitch: "They custom fit to your ears for total comfort that won't fall out"
Main Offer: $19.95 for one pair with carrying case
Bonus: Double the offer (just pay S&H)
Marketer: Ontel
Producer: Blue Moon Studios
Website: www.PerfectFitBOGO.com
Prediction: Unlikely to succeed

This project has a lot going for it. The product is well conceived, and the pitch is solid. I especially liked the comparison to memory-foam mattresses and the noise-cancelling secondary benefit.

My one concern -- enough to push me off the fence onto the 'unlikely to succeed' side -- is the category. It's way too crowded with options, and there's no chance people are going to believe an unknown brand delivers better sound quality than all of the well-known brands making superiority claims.

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