December 21, 2012

Weekly Round-Up


Merry Christmas!

  1. Air Curler. Pitch: "The revolutionary new styling tool that creates the perfect curl every time." Comments: Revolutionary? No. Bizarre? Yes. Sure to be parodied? Definitely! I mean, they actually used the line, "just like a cotton candy machine." [ss]
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  3. Backup Juice. Pitch: "The battery booster that goes wherever you go." Producer: Dynamic TV Marketing. Comments: Although I like the item and have taken a hard look at this category many times, I think products like these are too ubiquitous in the marketplace. [ss]
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  5. Bed Defense. Pitch: "The simple, non-toxic, all-natural and clinically proven way to make sure the bed bugs don't bite." Comments: Fear. Prevention. An invisible problem. It would be hard to choose a worse project for DRTV. [ss]
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  7. Bell + Howell Bell Tunes. Pitch: "Ring in the holidays with the wireless musical doorbell." Marketer: Emson. Comments: Based on the spot, this looks like another revival item, but it doesn't make much sense given the plethora of options already at retail. Of course, the pitch is also highly seasonal. [ss]
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  9. Cool 'N Comfy. Pitch: "The cooling gel pillow that's an oasis for your face." Marketer: Allstar. Producer: Paddock Productions. Comments: Written and co-produced by yours truly. [ss]
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  11. Cord MD. Pitch: "The fastest, easiest way to keep your cord tangle free." Producer: Dynamic TV Marketing. Comments: This is something you pick up at the hardware store, not something you jump off the couch and "order now." [ss]
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  13. My Appy Pets. Pitch: "Combine(s) fun apps with a cute, plush pet." Comments: Seems a bit elaborate and techie for your average kid. We've come a long way from the simplicity of "it's a pillow, it's a pet." [ss]
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  15. My Coffee Press. Pitch: "The only single cup, French Press-style, K-cup brewer on the market." Comments: This project just launched and is already #1 on the Jordan Whitney. Somehow I think that's not a real ranking and it isn't going to last. My thoughts on the product? Looks like a complicated contraption for a simple cup of coffee. [ss]
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  17. Night Skin. Pitch: "An advanced nighttime cream that targets your most visible signs of aging." Comments: A very crowded category. [ss]
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  19. Panama Coin. Pitch: "A (sic) historic tribute to the rarest gold coin ever minted." Marketer: Lipenwald. Comments: Not even going to guess here since coins are far from my area of expertise. [ss]
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  21. Safe 'N Sound. Pitch: "The fast and easy way to back up your digital photos." Marketer: Allstar. Producer: Paddock Productions. Comments: Written and co-produced by yours truly. [ss]
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  23. Skinny Skillet. Pitch: "A specially designed pan that drains the fat away from your food." Comments: The prevailing theory is that fat-reduction on its own isn't enough to sell a product anymore. We'll see. [ss]

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