November 25, 2012

Rapid Red Express

Description: A microwave cooker
Main Pitch: "The amazing new pressure-cooking sensation that works right inside your microwave"
Main Offer: $10 for one with recipe guide
Bonus: Double the offer, Ever-Sharp Knife (just pay separate fee)
Starring: The ubiquitous Marc Gill
Marketer: Telebrands
Prediction: Unlikely to succeed

My prediction is based on the recent track record of microwave cookers. Every recent example I can think of (EZ Eggs/Egg Gourmet, Magic Meal, etc.) has struggled or been a 'fast fail.' It seems DRTV buyers are no longer interested in this type of solution.

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