September 18, 2012

Table Makeover

Description: A table cover
Main Pitch: "Gives an expensive marble look to any table in seconds"
Main Offer: $10 for one (4 print options)
Bonus: N/A
Marketer: Telebrands
Producer: Sullivan Productions
Prediction: Unlikely to succeed

This strikes me as one of those random catalog sellers DRTV marketers like to try every so often. In fact, Telebrands has tried something like this before. The only explanation for this repeat attempt that makes any sense is hot sales in another channel such as a catalog. But whereas I liked the concept orginally, these days I can't see an item like this going very far -- especially at $10 without a second fee (?).

No comments:

Post a Comment