Description: Pet stairs
Main Pitch: "Lets him go up and down with ease"
Main Offer: $39.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Blue Moon Studios
Website: www.GetUpDog.com
Prediction: On the fence
This one should be an easy call since Telebrands and Blue Moon partnered once before to bring a successful set of pet steps to market. It was called Doggy Steps, and it was No. 40 on the JW Annual for 2006. The only questions should be whether waiting six years is waiting long enough to discover "old gold." But then there's the price: It's twice the maximum limit for an impulse purchase. I guess we'll see how much people love their pets.
Speaking of "old gold," the reason this one didn't become an official feature by that name is because the product is notably different than its predecessor. The original product was fabric and stuffing while this one is made of solid material and also converts to a ramp. I guess that accounts for the difference in price.
