Description: Lifelike plush pets
Main Pitch: "The new precious pets that are so cute and extraordinarily lifelike ... they breathe!"
Main Offer: $19.99 for one
Producer: The Schwartz Group
Prediction: On the fence
This is another attempt at an item that was tried in July of 2007. The original commercial was done by Blue Moon. Not sure who the marketer was. In any case, I stand by my original comments (see No. 5). This remains one of those items that's a gamble on appealing to people's emotions without the comfort and support of a logical justification. What gives this attempt a better shot than last time is the under $20 price point.