Description: A paint roller for edging
Main Pitch: "Paint perfect edges with no tape and no trouble"
Main Offer: $14.99 for one
Bonus: Three extra rollers (just pay S&H)
Prediction: Likely to succeed
This is a cross between a major IdeaVillage hit from years ago (Edgemaster) and an IdeaVillage near-miss from a few years later (Ready Roller). The latter item was tested three times but never quite got there.
So which product will this item follow? I say it's the former. Unlike Ready Roller, a paint roller that you filled with paint, this item nails the all-important "self-edging" pitch that made its namesake and another IdeaVillage winner, Point 'N Paint, resonate with consumers.