Description: A scratch-repair pen
Main Pitch: "Fills and repairs any surface scratch ... just press, apply and let dry"
Main Offer: $9.95 for one
Bonus: 2nd one (pay S&H), 12 Rain Repellent Wipes (pay shipping)
Starring: Johnny Rocket
Website: www.ScratchMagicPen.com
Prediction: Unlikely to succeed
There's only room for one, and Simoniz Fix It! is the one. Also, am I the only one who thinks unknown pitchmen with try-hard names like "Johnny Rocket" do more harm than good?
Finally, this test seems a little out of season to me. Are people really focused on their cars in the winter months?