Description: A microwave chip maker
Main Pitch: "Fat-free, guilt-free chips ... right in your microwave"
Main Offer: $10 for one with Chip Smart Slicer
Bonus: 2nd one (just pay processing)
Producer: Blue Moon Studios
Prediction: Unlikely to succeed
Someone outside the industry tried this idea in September. They called it Top Chips. If this is an item, the Blue Moon/Telebrands will easily win in the marketplace -- but I'm not so sure this is an item. My comments are exactly the same as before: "This looks like a lot of work to make one bag of chips, and all for what? Healthier chips are widely available at retail these days. They come in low fat, no fat, baked, air cooked and more, and you can get chips in every type of fruit or vegetable imaginable."
On a side note, I love the opening of this spot. Using sound to get people's attention and hammer home a key selling point is a brilliant idea.