Description: Vitamin water for dogs
Main Pitch: "Nutritional crystals you simply add to your dog's water"
Main Offer: 12 packets in 4 formulas, AquaBall dispenser cap
Bonus: Double the packets (just pay processing), free shipping
Marketer: Telebrands
Producer: Blue Moon Studios
Website: www.LapItUp.com
Prediction: Unlikely to succeed
Telebrands will test just about anything ... and that's not necessarily a criticism. However, in this case, it seems way outside the DRTV model to try to market "vitamin water for dogs" -- although I know a better bonus for the product if it catches on.
Another problem here is the offer: It's a jumble. This is a problem I often see with multi-SKU, multi-variety products like this one. They're just not conducive to short form because there's no way to present all the necessary choices without creating confusion, a sales kiler.
