Description: Gel slippers
Main Pitch: "Anti-fatigue gel slippers that soothe, relieve and energize"
Main Offer: $19.99 for one pair plus Miracle Foot Repair
Bonus: Double the offer (just pay P&H)
Producer: Concepts TV
Prediction: Likely to succeed
It's easy to see how this product could be a hit. As it turns out, Snuggie is a category, and that category is "comfortware." Follow-on hits such as Forever Lazy and Pajama Jeans are the proof. I think slippers fit right in, and DRTV history supports the idea. Five years ago, Tristar had a nice run with Comfort Pedic Slippers, which is this product in memory foam. Using anti-fatigue gel to bring back the concept is just smart DR thinking. As for the spot, I really like the "dropped egg" comparison. Those main demos just keep getting more creative!