Description: A lockbox for food
Main Pitch: "The easy to use personal, portable food security system"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay separate S&P)
Starring: Anthony Sullivan
Marketer: Hunter Newbury
Producer: Sullivan Productions
Website: www.FridgeLocker.com
Prediction: Unlikely to succeed
The pitch and spot are solid, but the product is a classic 'solution in search of a problem.' It would be a funny prop for an episode of The Office -- and may get some good buzz as a result -- but very few people are likely to buy it.
Ironically, I have the same feeling about this product as I had about Telebrands' Light Headed: It would probably do well at Spencer Gifts.
Side note: I loved the grizzly bear demo. Very creative!
