Description: A replacement zipper
Main Pitch: "Instantly repair any broken zipper ... just clip it and zip it"
Main Offer: $9.99 for one
Bonus: 2nd one, 100-piece sewing kit (just pay processing)
Starring: Anthony Sullivan
Marketer: TV Goods
Producer: Sullivan Productions
Website: www.InstantZipper.com
Prediction: Unlikely to succeed
I was wrong about Telebrands' Perfect Fit Button, and it seems I may also have been wrong about Telebrands' One Second Needle, another Sullivan creation. I disliked both items because of perceived value problems. I also thought the probem/solution was weak. And despite being wrong before, I have the same thoughts and same comments about this item.
The perceived value is especially poor ... $5 for a zipper? It's not like you can re-use it. If they gave away 10 of these, it would still be a close call. As for the problem, I can't remember the last time anyone I know busted a zipper and needed to replace it. If it's a perceived problem, it's an infrequent one at best. Maybe I'll be wrong a third time (a better offer would certainly help make that a possibility), but I just can't see this one working.
