Description: A measuring cup that chops
Main Pitch: "The kitchen handy helper"
Main Offer: $10 with cover and two blades
Bonus: Double the offer (just pay P&H)
Starring: Chef Tony
Marketer: Allstar
Producer: Opfer Communications
Website: www.CutNCup.com
Prediction: On the Fence
This is one of those cases where I didn't like the product until I saw the commercial. Chef Tony does such a good job pitching the item, I moved from "unlikely to succeed" to "on the fence" purely on the strength of his demos alone. That's still not a ringing endorsement, but the product has some challenges. The thing about Chop Wizard, Slap Chop and other hits in this category is that using them is easy. All you have to do is press down or "slap," and you're done. This seems like it would be work ... although again Tony does a great job making it look like it isn't. The measuring feature is also a unique twist, so I wouldn't be surprised if this one goes somewhere.
