March 24, 2011

Review: Perfect Meatloaf

Description: An innovative meatloaf pan
Main Pitch: "Bake, lift and serve perfect meatloaf"
Main Offer: $19.95 for one with recipe book, Slice 'n Serve knife
Bonus: Double the entire offer (just pay P&H)
Starring: Marc Gill
Marketer: Allstar
Producer: The Schwartz Group
Prediction: Likely to succeed

Only a few DRTV products have defied "the curse of the brand extension." HD Vision sunglasses now come in four varieties, three of which are proven winners (so far). Mighty Mendit successfully followed Mighty Putty. And this extension of the "Perfect" brand should be another hit that thwarts the curse.

Of course, the name has little to do with it. This is more about a really great product being pitched perfectly inside a really great commercial -- another triumph for the red-hot Schwartz Group (which also produced the critically acclaimed Half Time Drill Driver and Slice-O-Matic.)


  1. "Red hot" Schwartz Group Go!!!!

    Mighty Putty, Mighty Mendit and Mighty Fixit Go!

    Snuggie, Snuggie for Dogs, Snuggie for Cats, Snuggie for Republicans Go!

  2. What about the Perfect Pancake?

  3. a new spot is called Perfect Micro Crisper?

  4. Perfect Jordanaire!