Description: An innovative meatloaf pan
Main Pitch: "Bake, lift and serve perfect meatloaf"
Main Offer: $19.95 for one with recipe book, Slice 'n Serve knife
Bonus: Double the entire offer (just pay P&H)
Starring: Marc Gill
Marketer: Allstar
Producer: The Schwartz Group
Website: www.PerfectMeatloaf.com
Prediction: Likely to succeed
Only a few DRTV products have defied "the curse of the brand extension." HD Vision sunglasses now come in four varieties, three of which are proven winners (so far). Mighty Mendit successfully followed Mighty Putty. And this extension of the "Perfect" brand should be another hit that thwarts the curse.
Of course, the name has little to do with it. This is more about a really great product being pitched perfectly inside a really great commercial -- another triumph for the red-hot Schwartz Group (which also produced the critically acclaimed Half Time Drill Driver and Slice-O-Matic.)
