Description: A lunch bag that stays cold
Main Pitch: "Keeps healthy food 'refrigerator cold' up to 10 hours"
Main Offer: $19.95 for one with meal planner
Bonus: 2nd one (just pay shipping)
Starring: Daphne Brogdon ("Coolmom" blogger)
Website: www.PackIt.com
Prediction: On the Fence
This meets some of the criteria, but it is outside the core demographic for DRTV (retired folks) and solves a problem that is already being solved by insulated lunch bags and office refrigerators. In fact, the only reason I didn't declare it "unlikely to succeed" is it's different and interesting, and sometimes that's enough to get something going. The creative is also excellent, which certainly helps.
