Description: A sock organizer
Main Pitch: "You'll never have to sort, mate or lose socks again"
Main Offer: $9.95 for two
Bonus: Two more (just pay S&H)
Website: www.GetSokMate.com
Prediction: Bomb
Sock organizers are what I call a "siren" item. The name comes from mythology, and I use it to refer to any item that repeatedly lures companies to DRTV shipwreck. I've written about at least two other sock organizers in blog history (Sock Angel & Sock Clip), tested one and evaluated at least a half dozen more in my career. Not one has gone on to success. The main reason: This just isn't a painful enough problem.
