November 11, 2010

Review: Ready Reacher

Description: A telescoping "grabber"
Main Pitch: "The incredible, extendable handy helper that grabs and gets what you can't get to"
Main Offer: $10 for one
Bonus: Upgrade to deluxe version with light, then double the offer (just pay P&H)
Starring: Anthony Sullivan
Marketer: Ontel Products
Producer: Sullivan Productions
Prediction: Likely to succeed

I like this one. The campaign meets almost all of my S7 criteria. The only questionable one is needed -- as in, "Is this needed enough to succeed?" Sully and the team hit on all the right possibilities, so this one is entirely up to the consumer.

Ontel has a good track record in this category (see Gopher), so the odds are in their favor.

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