November 14, 2010

Turbie Twist: Old Gold?

Original Hit Year: 2000 (No. 25 on the JW Annual)
Original Marketer: Smart Inventions
Prediction: Unlikely to succeed

This is a commodity item now, and it's clear that whoever is pursuing this DR strategy isn't planning to get a payout. (At least I hope not.) I'm guessing this is brand support for the stores that carry the product (e.g. Bed Bath & Beyond).

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