October 14, 2010

Review: Twice As Nice

Description: A knife and kitchen shears combo
Main Pitch: "Powerfully cuts then instantly becomes a pro-quality chef's knife"
Main Offer: $14.95 with ceramic peeler
Bonus: Double the offer (just pay P&H)
Marketer: Allstar
Producer: Shadowbox Pictures
Website: www.BuyTwiceAsNice.com
Prediction: N/A

The Website for this campaign is already down, so I'll refrain from making an obvious prediction. I only posted this review for future research purposes. Items have a way of recycling.

As for why it may not have been successful, I think it highlights a point about multi-function products. They rarely succeed because the problem/solution is weak. (Aren't your tired of having to reach in your drawer to get a knife when you're done using your kitchen shears? Neither am I.)

Multi-function kitchen gadgets have a particularly poor record on DRTV. The more "Swiss Army" they are, the worse they perform. This one only has two functions, and it has a cool demo. But once you get past that, there isn't much to get excited about.

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