October 19, 2010

Review: Gadget Genie

Description: A bag that removes moisture from gadgets
Main Pitch: "In as little as 24 hours, your device will be mositure free and ready to go"
Main Offer: $14.95 for one (?)
Bonus: None (?)
Website: www.GetGadgetGenie.com
Prediction: Bomb

I feel sorry for the people behind this campaign because they obviously know very little about DRTV and have wasted their money. As for the product itself, people are only going to want it if they are experiencing the problem it solves right now, in which case even 24 hours is too long to wait (let alone 2-6 weeks). Otherwise, it's a prevention item and I'm going to have to go with a classic: prevention doesn't sell.

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