Description: An exercise system for abs
Main Pitch: "Twist your way to the toned, sexy stomach you've always wanted"
Main Offer: $10 for a 30-day trial (2 pay of $39.99 afer that)
Bonuses: Exercise chart, instructional DVD and meal planner
Producer: LoudMouth TV
Prediction: Unlikely to succeed
I like the product and the commercial, but I predict the hidden costs are going to kill the campaign. The perceived value just doesn't justify the ultimate price. If this had been done for a more reasonable price, such as $19.99 or even $29.99 (like Ontel's Iron Gym), I would have predicted success.