October 20, 2010

Review: Big Boss Blender

Description: A single-serve blender
Main Pitch: "Create a never-ending menu of delicious dinners, drinks and deserts in no time flat"
Main Offer: $29.95 for one with multiple accessories
Bonus: Recipe book
Marketer: Emson
Website: www.BigBossBlender.com
Prediction: Unlikely to succeed

Allstar's Blend Buddy has a better offer and pitch, so if any campaign goes forward it will be that one. More the point, the same challenges apply: The price is $10 too high for DRTV, and a Magic Bullet is $50 at Wal-Mart.

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