Description: A device that uses magnets to extend the life of a razor blade
Main Pitch: "Helps razors last up to six times longer"
Main Offer: $19.95 for one
Bonus: 2nd one (just pay processing)
Marketer: Magna Blade Company
Website: www.MagnaBlade.com
Prediction: Bomb
I spent a lot of time pursuing a solution for extending the life of a razor blade. It went nowhere. That experience taught me this problem isn't as painful as I wanted to believe.
It seems logical: Big brand razor blades are ridiculously overpriced, and every time Gilette or Schick introduces a new product, the price goes up. But apparently people don't care as much as I thought, or disposables and generics have met the need of the people who do care.
True, Save A Blade was a modest success, but if that's the best we can do on DRTV, this one doesn't have a shot. A big reason is this campaign's claims make Save-A-Blade's claims seem almost credible. Even if it's true that magnets have a positive effect on blade life, no one is going to believe it.
