Weekly Round-Up

1. Air Hogs Vectron Wave ($29.95). A UFO hover craft from Spin Direct. Pitch: "Altitude-sensing technology" means it "knows what's beneath it and hovers above it." www.VectronWave.com
   Prediction: Likely to succeed
   Spin has a lock on what young boys want. I don't see why this Air Hog toy wouldn't do as well as other toys in the line.
    
2. Hoodie-Footie Snuggle Suit ($49.95). Slippers, pajamas and a hoodie combined, from The Vermont Teddy Bear Company. Pitch: "All of the most comfortable things you own .. together into one big hug you can wear." www.HoodieFootie.com
   Prediction: Unlikely to succeed
   Note to all would-be DRTV marketers: Snuggie is an outlier. I know it's a hugely successful outlier, but it's an outlier nonetheless. If you want to avoid losing a lot of money, stop trying to replicate its success. Especially at $50!
    
3. Pajama Jeans ($39.95). Sweats that look like jeans from The Vermont Teddy Bear Company. Pitch: "The styling of your favorite jeans together with the comfort of pajamas." www.PajamaJeans.com
   Prediction: Unlikely to succeed
   Unlike the Hoodie-Footie, this item is new and different. I can see it selling at retail. But because of the price and the category, this one won't work on DRTV.
    
4. Smart Night Light ($19.95). A solar-powered outdoor light from Simon Wright. Pitch: "Transforms the dark of night into light and bright ... no wiring, electricity or extension cords required." www.SmartNightLight.com
   Prediction: Unlikely to succeed
   Most houses have a wired outside light, so I'm not sure why anyone would need this.
    
5. The SKrAPr ($19.99). A surface scraper from Handy Home Products. Pitch: "Will remove virtually any unwanted substance from any smooth surface in seconds ... without scratching." www.TheSkrapr.com
   Prediction: Bomb
   Scrapers are a commodity item no matter how hard you pitch them.
    
6. Airless Water Valve (2 pay of $19.95). A mechanical valve that prevents your water meter from reading air. Pitch: "Save up to 40% on your water bill." Starring pitcher Orlando "El Duke" Hernandez. www.AirlessValve.com
   Prediction: Bomb
   Too expensive, requires installation and targets the cheapest of the utility bills. Oh, and Mr. Hernandez should definitely stick to baseball.
    
7. IntelliEar ($14.95). A sound amplifier that resembles a Bluetooth ear piece. Pitch: "Improve your hearing and enhance your image." www.IntelliEar.com
   Prediction: Bomb
   Third to market (after IdeaVillage's Loud 'N Clear and Emson's Silver Sonic XL) with a me-too solution. And the spot is laughably bad.