Description: Water-powered scrub brush for dishes
Main Pitch: "Soap, scrub and rinse with one powerful tool"
Main Offer: $19.99 for one
Bonus: Free heavy-duty scrubbing head, extension wand (just pay P&H)
Marketer: Ontel
Producer: Adcomm
Website: www.DishWorx.com
Product (D7) Score: 7 out of 7!
Commercial Rating: Good/Excellent
This is a great product backed by a well-executed commercial. In my opinion, it has all the right stuff to be a big DRTV success. It's unique, mass market, solves an everyday problem, is priced right for DRTV, will appeal to older consumers as well as younger ones, is easy to understand and looks like it would work as advertised. It's also more convenient to use than the battery-powered dish wands that have been tried because it integrates with your sink (replaces the current sprayer) and runs on water power. All in all, it's a brilliant idea that has great odds of succeeding.
That said, there are a few minor drawbacks that might affect the decision to buy. One is that this requires installation, and that scares some people. Another is that not everyone has a sprayer of that variety on their sink, which limits the market somewhat. And then there's the perception that "elbow grease" is the only credible way to scrub a pot. While sprayers put out good pressure, some people might not believe it's enough pressure to get the job done right.
These concerns are minor, however, and unlikely to hurt the campaign very much. I expect great things.
