Description: Floor care kit for hard surface floors (wood, tile, vinyl, etc.)
Main Pitch: "It's like a new floor in a bottle" and the shine "lasts for months"
Main Offer: $19.95 for one 27-oz bottle of Floor Finish and a hardwood floor mop with two pads
Bonus: N/A
Marketer: Holloway House
Producer: Sullivan Productions
Website: www.QuickShine.net
Product (D7) Score: 6 out of 7
Commercial Rating: Good/Excellent
The Sullivan team does beautiful production work, but even their best efforts can't overcome the fatal flaw with this product: It's not unique. Similar floor care kits are everywhere. Some even combine the mop and liquid (see item #4).
In any case, this is one of those times when a 6 out of 7 score is deceiving because this commercial is highly unlikely to pay out. That said, Holloway House may have some other business model in mind. This is certainly a solid brand-support commercial.
