Things are slowing down in fourth-quarter DRTV land and, as a result, I only have one new item to report on this week.
THE AB WEDGE (2 pay, $14.95) is a wedge pillow that supports your back while you do ab exercises. The main claim: “Six pack abs without the pain.” The bonuses are a workout poster, DVD and carrying case. www.TheAbWedge.com
Product (D7) Score: 2 out of 7*
Commercial Rating: OK**
Comments: There seems to be no end to the number of ab products that succeed on DRTV, but that doesn't mean any ab item will work. The problem I have with this product is there's nothing unique or interesting about it. Plus, it's a bit pricey for DRTV and for what it is.
That's it! Hungry for more SciMark content? Check out my recent rethinking of how I determine if an item is a hit, and my short list of five bona-fide hits from the last 90 days.
Source: “New Spots for Week Ending 10/26/07,” IMS
* See my July 24, 2007 post for a complete explanation of the D7 product score.
** See my October 22, 2007 post for a complete explanation of my commercial rating system.
