Industry experts often write about how to succeed in DRTV, but knowing how to fail can be even more instructive. In my latest Field Report for the ERA blog, I take this reverse approach and share five ways to go bust in this business.
Click here to read all about it.
My SciMark Report in print for September is now available on the Response Website.
Do you like breaking the rules? Then you'll love the rollouts I cover this month: Telebrands' Dial Vision, Tristar's Free TV Key and Ontel's Magic Tracks.
My latest Field Report is now available on the ERA blog. In it, I argue all DRTV companies are essentially the same these days -- except for two things.
To find out what those two things are, click here to read the post. As always, I welcome your feedback.
My SciMark Report in print for August is now available on the Response Website.
This month, my theme is DRTV items that have also appeared on ABC’s Shark Tank. Two recent rollouts came from the show, and many others have been pitched in both places.
Click above to read all about it.
Wondering who should get your vote for DRMA Marketer of the Year? If you (like me) believe the award should go to the marketer who has had the most measurable success, then DRMetrix has your answer.
