August 03, 2020

New & True: Bionic Spotlight

Description: A solar-powered security light
Pitch: "Automatically turns on the instant motion is detected"
Offer: $19.95 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Marketer: Emson
Producer: Opfer
Rank: No. 6*
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This is the second security light Emson has tried. In March, they tested Bionic Light, which was originally called Bionic Ball.

There have been several Bionic hoses as well, including Bionic Flex Pro, which I posted in June.

Several other security lights have been tried by other marketers. Telebrands did one in 2017 under the Atomic Beam brand called Dynamic Duo. A few months later, Ontel tested another one called Night Hawk.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

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