Description: A mop
Pitch: "The world's first interchangeable spray mop"
Offer: $39.99 for one with 2 cleaning pads, floor cleaning solution
Bonus: Grout brush and grout cleaner (free)
Starring: Joe McDonnell
Brand/Marketer: Rejuvenate
Producer: Hutton-Miller
DRMetrix Rank: No. 40*
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There were two floor-care hits on the 2017 True Top 50: SAS Group's Fuller Brush Roto Sweep at No. 23 (also an H-M production) and Telebrands' Hurricane Spin Broom at No. 37.
As for mops, the last success was the Hurricane Spin Mop, which launched in 2014.
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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.
