July 15, 2018

In the News: DRMA Will Also 'Cease Operations'

The following statement hit inboxes Friday:

After serving the direct response and performance marketing community for more than 26 years, Response Magazine and its affiliated products and the Direct Response Marketing Alliance (DRMA) — will cease operations as of today, July 13, it was announced by the publication’s parent company, Questex LLC.

Response, headed by Publisher John Yarrington and Editor-in-Chief Thomas Haire for much of the past two decades, will publish and deliver the July magazine as its final issue ...

The Response team would like to express its most sincere gratitude to its readers, advertisers, members, attendees, sponsors, and exhibitors for their support of our work to educate, network, and inspire this wide-ranging industry during the past 2.5 decades. The relationships we have built with each of you have been a powerful factor in our long-term success — and in many cases have transcended the business we’ve done together.

The full text of the announcement can be found here.

This is a unique moment in industry history, folks. The ERA is gone, and now the DRMA. As of today, we have no trade associations, no trade magazines and no trade shows.

We'll have to see what the future holds.

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