My SciMark Report in print for July is now available on the Response Website.
This month, I cover two recent rollouts and one not-so-recent rollout that are highlighted because they demonstrate that visual interest is a key to DRTV success.
Click above to read about: Avento's Rust-Oleum ReColor (produced by Adcomm and starring Beau Rials), Emson's Bell+Howell TacLight (produced by Paddock and written by yours truly) and Jay At Play's Flip-A-Zoo (from the incomparable Hutton-Miller).
