March 17, 2016

Perfect Cooker

Description: An electric pot
Main Pitch: "One touch, one pot, one perfect cooker"
Main Offer: 2 pay of $19.99 for one
Marketer: Tristar
Watch the spot

This is a great product and another reason for me to be excited. It combines the convenience of a slow cooker with the versatility of a cooking pot and it's portable. If there's a negative, it's the challenge of communicating so much in a two-minute format. It will be so much easier to explain this and build the pitch in long form and/or a live-shopping segment.

S7 Analysis: This one passes the S7 with flying colors. I could invent concerns, but they would all seem pretty minor.

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