March 31, 2016

Paper Plane Palooza

Description: A kit for building paper airplanes
Main Pitch: "New action kit ... makes, shapes, and creates the best paper planes"
Main Offer: $10 for one kit with 25 designs and 50 sheets of paper
Bonus: 50 more sheets of paper (free)
Marketer: Telebrands
Producer: The Schwartz Group
Watch the spot

Maybe it's just me, but this seems like it would only appeal to the same niche market that thinks Origami is cool. For most kids, about the cheapest and easiest thing you can do when you're bored is fold random pieces of paper into an airplane. Making it complicated with special paper and fancy folding techniques kinda defeats the purpose.

I also wonder whether today's kids have ever even made a paper airplane? When they're bored, don't they just grab an iSomething and start playing games? And if they love airplanes, isn't there an app for that?

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