Description: A chin strap
Main Pitch: "Stops the snore so you sleep more"
Main Offer: $19.99 for one
Bonus: Free shipping
Watch the spot
This product was tried by Top Dog in the spring of this year under the name Be Quiet. What's different is the price has doubled to $19.99 from $10. The offset is there is no BOGO with double S&H or a separate fee attached. In fact, there is no S&H of any kind -- even on the base offer. This is a first as far as I know. I don't think anyone has tried it with a $19.99 product. Some (e.g. IdeaVillage) eliminated BOGOs and bonuses with additional fees long ago. But not charging anything except $19.99 is a new extreme.
S7 Analysis: My assessment from last time stands: The target here is a segment of a segment and the available solutions are many; i.e. the category is not uncrowded. However, a good solution is surely needed by those who suffer with snoring, so those shortcomings can be overcome if the product is viewed as different enough to be worth trying.